Why We Created the Ella Dress
We designed for the woman who’s tired of being strong all the time. Who instead wanted to feel soft, feminine and finally feel like she can be delicate.
Growing up, we were told that being feminine and soft women was weak. And when any part of our femininity showed up, we were reminded that, “being a girl” wasn’t good enough.
That we had to be tougher. Louder. Sexier.
Like one of the guys.
And by doing so, we told ourselves unconsciously that something was wrong with us.
So, we designed the Ella to do the opposite.
In its beautifully bold yet rich pink, this wool dress was designed for you to show up proudly.
While silencing the world and its lies.
As you embrace your God-given femininity with pride.
This dress is a pre-order - so once we close our window- She’s gone.
No restocks. No extras.
We do this on purpose.
To protect our quality.
To honor our values.
And to make sure your dress is as special as you are.
Luxury in the Details
Tailored to Flatter, Not Constrict
A timeless silhouette with long sleeves and soft structure that will give you a feminine and classy look. And not feminine and sexy look
100% Wool, Mulberry Silk Lining
Made from 100% pure Australian wool and a silky smooth mulberry silk lining, the Ella Dress will be your go-to dress this season. Giving you the rich girl vibe without trying too hard
Frosted Peony: A Winter Pink Statement
Limited Edition Color that is feminine and bold. A nod to vintage glamour with a modern softness
Intentionally Made. Not mass marketed.
This isn’t fast fashion. It’s timeless fashion with meaning, made slowly and intentionally in small batches. We spent 6 months perfecting the buttons, silhouette, and fit. We don’t rush elegance — and neither should you.
FAQs
Have questions? We’re here to help.
The Ella Dress is available for preorder only, with a limited batch shipping in August 2025.
Why preorder? Because we don’t believe in waste. We believe in designing with intention — and making only what we need, for the women who truly want it.
And we get it, preordering is a big decision, so we’ve put together answers to some of the most common questions we get. If you still have questions after reading, don’t hesitate to reach out—we’re always happy to help!
Well, we're doing our part on trying to reduce waste.
So, while we wouldn't call ourselves sustainable fashion brand, we do believe that we should take care of this earth that God created.
And by pre-orders, we make only enough.
But when you pre-order, you ensure you get this dress. Once we close our window, we're not selling any more of the color or design. So by pre-ordering, you secure your dress. If we have returns, we'll sell those but that's it.
And by pre-ordering, you do enjoy a 20% off your order. This will go away for in stock dresses.
We're not fast fashion. We're not collecting stock just to end up discounting it. We're taking it slow, making our styles count because you deserve it. And by buying Pre-Orders, you support us and help make a difference
You should receive an order confirmation email immediately after checkout. We'll also text you too. If you don’t see it, check your spam/junk folder or contact our support team.
Your preorder is estimated to ship by . We’ll keep you updated with progress and notify you as soon as it’s on its way!
Yes, you can cancel your preorder at anytime. If production delays exceed 2 weeks, we’ll also offer full refunds.
We’re committed to keeping you informed. All pre-order purchases will automatically receive 2-day express shipping once your dress arrives to our warehouse. If unexpected delays occur, we’ll provide updates via email and offer options like full refunds if necessary.
We working extra hard to delivery you a high quality style. We want you to love it but if you don't, no worries. Just send us a message and we'll take care of you. We want you to love your purchase. Our return policy covers preorder items for 30 days after delivery, provided they’re in original condition with tags still attached.
Let customers speak for us
What customers think about the store
This store offers high-quality, stylish clothing with excellent customer service and attention to detail. Customers appreciate the comfortable yet chic designs, personalized packaging, and thoughtful notes accompanying their orders. Positive reviews highlight ...
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