Beyond the Strong Black Woman: How Our Black Owned Clothing Brand Celebrates Femininity

Redefining the Strong Black Woman: How Our Black Owned Clothing Brand Celebrates Femininity

There’s an expectation that as black women, we are supposed to be.

We’ve all heard it, stereotypes like

“Strong Black Women”, “Queen”, “Miss Independent”, “Superwomen” and so many more…

And sure, some of those words can be encouraging but if we look closely, they're a deeper message. An image of a woman so resilient, independent and strong that she doesn't need anyone to help her.

And these stereotypes tended to perpetuate a lie that in the black community that being delicate, vulnerable and soft women are seen as weaknesses that could be exploited.

In fact, it almost feels black women are often praised to be resilient, independent, masculine women. If they are viewed as emotional, it’s often an extreme version of such, “angry black woman,”

And that’s why our brand was born to challenge these negative stereotypes by portraying a different kind of black woman - a soft black woman, one that is to be desired, feminine and protected.

Shop Our Best Selling Feminine Styles

Embracing the Feminine Black Women

And that’s why our brand was born to challenge these negative stereotypes by portraying a different kind of black woman - a soft black woman, one that is to be desired, feminine and protected.

My sister and I grew up in a Christian home, where traditional and conservative values were upheld. Our parents loved and respected each other and laid that foundation for us. And the women we wanted to be was in stark opposition to women culture expected us to be.

And so we built this brand and community for that reason for women who value their God-given femininity, who cherish their softness, and who see beauty in traditional values.

Our clothing isn’t just about fashion—it’s about reclaiming the right to be seen as gentle, traditional, soft, and feminine.

It’s about challenging the stereotypes and showing that black women can be both strong and soft, capable and delicate, independent, dependent and desired.

Valerie, Tiana Bay

Good Quality Feminine Clothes

While so many brands flood the market with thousands of styles to keep up with the ever changing any trend, we take a different approach.

We focus on building capsule collections and curated collections that are timeless, high-quality pieces. We believe that what you wear influences how you feel about yourself and how you perceive, so we make sure our clothes are good quality so that you feel that way.

We want for each our customers to slip into their clothes and feel that they are desired, worthy, and above all beautiful

Christian Owned Clothing Brand Run By Two Sisters Who Love Jesus and Serving Others

As a Christian clothing brand, we view femininity as a beautiful creation of God. We do not idolize or demonize femininity or masculinity but celebrate it.

We do not believe in femininity as a healing force or a god meant to be worshipped and so we promote a God-given femininity that is wholesome and light.

We also do not enforce modest fashion. We look for respectable styles that will accentuate your femininity but we do not enforce a legalistic view of fashion because we believe that the Holy Spirit will guide you with your choices.

Your faith is not depend on what you wear but your relationship with Jesus

I hope you would join us on our feminine journey as we celebrate a version of femininity that challenges stereotypes and embraces the women God has created us to be - fearfully and wonderfully made and beautifully feminine.