At the time, we were sick of the oversexualized black woman.
And tired of brands being built off the black community but not pouring into it.

So we decided to do something crazy. As two fully trained nurses, we decided to start a clothing brand.

Growing up, we weren’t the stereotypical black women.

We didn’t know lingo.

We didn’t grow up in the projects.

We loved Dean Martin, Frank Sinatra, Nat King Cole, Motown, Nsync and Backstreet Boys.

Growing up, we weren’t the stereotypical black girls.

Our parents were immigrants so we weren't immersed in the black American culture.

We didn’t know lingo.

We didn’t grow up in the projects.

But we had a deep love for God in our house and love for the classics (ie Dean Martin, Frank Sinatra, Nat King Cole, Celine Dion, Motown, and so much more)

I wasn't a big fan of trends and loved dressing up, ribbons, being soft and feminine and girly.

But in high school, I learned the painful isolating truth about not following trends. And despite trying to fit in by adopting trends, I felt invisible trying to be just like everyone else.

Thankfully, college happened. I met Jesus, and as my relationship with Him grew, so did my identity.

And I fell back in love with dressing up, being feminine and girly. And been blessed to build a community around this.

We're not here to sell stuff but share the truth that set us free.

A truth that has touched many women.

That you are fearfully and wonderfully made on purpose for a purpose.

With each order we handwrite a notes, we share encouraging stories of people and empowering them to be seen. We invest in only the highest quality because when you feel good about what you wear, you aren't afraid to show up boldly.

And because we love sharing encouragement through fashion, we also invest 10% off our profit to brands that empower and encourage others